Family
Matters
Recovery
Logo Design
Brand Story
Brand Identity
Web Design
Copywriting
Business Cards
“Genuine Content was so collaborative and creative that the process was actually fun! I’m thrilled with my website. The feedback from the community is amazing. I highly recommend Genuine Content to all your marketing needs.”
About the client
When the founder of Family Matters Recovery Services approached us, she was getting ready to launch her company and needed a 360 approach to all things branding.
She needed an interactive branding experience with a team who could authentically understand her heart-fueled mission and tell her story while presenting her services in a way that attracted the right audience.
It was the launch of a passion project, and she needed a partner to help her get the word out.
Brand development
We began with in-depth interviews with Katie to understand her clients and how to reach them. It was important to tell a story of hope to show what a life after addiction could be. Family Matters puts their clients first, and we wanted to show that in each touchpoint of the brand. What unfolded is a story of family and an end to hopelessness.
Brand identity, strategy & story
This is a brand that was built on a foundation of hope and heart. A warm autumn color scheme is meant to sooth and offer comfort through its aesthetic.
